Sun Jianning1,Jiang Pingyu1,Zhu Bin1,Li Heqi2
(1.State Key Laboratory for Manufacturing Systems Engineering,Xi'an Jiaotong University,Xi'an 710049,China;2.Design Art College,Lanzhou University of Science and Technology,Lanzhou 730050,China)
Abstract:As the increase of customers' self-determination,the designers need gain an acute insight into their psychology cognizance and requirement to develop new products. On the basis of kansei engineering system,the method of product design is extended. The customers' kansei preference is acquired via the product kansei image survey;the character of product form is described as the associative mode of qualitative analysis to decompose the product form into the design elements and quantitative analysis to define the design elements with the point coordinate data; then the corresponding relation of psychology kansei image and product form is obtained from statistic analyzing,and the design rules are established to guide the followed product design. As the practice example,bicycle frames are designed to confirm the validity of the method.
Keywords:kansei engineering;product design;qualitative analysis;quantitative analysis